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EYnovation™ Bootcamp | Going International

January 23, 2020

EYnovation™ Bootcamp | Going International



EYnovation™ Bootcamp | Going International

A good idea, hard work and a local market fit will get you started in your own country. But what is the next step? What markets to expand to? What are the pitfalls of going beyond your country’s borders? How do you hire the right people internationally? How do you address your investor’s demands to grow your company?


The EYnovation™ team has you covered: together with various experts within EY and partners, we will help you address the challenges and pitfalls of going international throughout this program.

A three-day bootcamp

 In this bootcamp we will address the following topics:

  • TEAM: how to scale your team internationally? How to remunerate them? Do you need to work with contractors, local agents, or your own hires?
  • COUNTRY SELECTION: What is the best country/market for your company to expand do? In a Growing Beyond Borders™ session, we will investigate which countries are best suited for you to expand to.
  • LEGAL: what are the legal implication of going abroad and hiring people there? How do you make sure you don’t get in legal or IP trouble when targeting another market?
  • TAX: What type of company structure is best for you to set up when going abroad? What are the taxes you need to take into account?


Day 1 – Thursday, 23th January

  • 08:30 am - 09:00 am: Welcome incl. breakfast
  • 09:00 am – 09:15 am: Introduction of the Bootcamp by EY
  • 09:15 am - 10:00 am: Setting the scene: the internationalization story of Connective with offices in Amsterdam, Paris, Barcelona, ... 
  • 10:00 am - 10:45 am: International Tax: What is transfer pricing? What type of company type to set up in different countries? Where will you need to pay which taxes?
  • 10:45 am - 11:00 pm: Coffee break
  • 11:00 pm - 12:00 pm:  EY Law: The Importance of ICP Contracts, IP and GDPR for your internationalization plan
  • 12:00 pm – 01:00 pm: Lunch
  • 01:00 pm – 02:00 pm:The Internationalization Story of Cubigo with offices in San Francisco, Boston, Toronto, ...
  • 02:00 pm – 03:00 pm: Introduction to the Growing Beyond Borders Tool, to prepare your personal session of week 2
  • 03:00 pm – 03:15 pm: Coffee Break
  • 03:15 pm – 04:00 pm: EY PAS: Strategies on hiring your first employees in a new country
  • 04:00 pm – 04:45 pm: Flanders Investment & Trade: Selecting your market abroad

    Day 2 – T.B.D, 1/1 Sessions week 2 of the bootcamp

    In today’s fiercely competitive global market, success depends on finding and seizing new opportunities to grow your business and better manage risk. Organizations gain competitive advantage when they can quickly and easily access the right data and insights to help them make smart business decisions and implement them quickly. On day 2, we will conduct individual Growing Beyond Borders session with the participating startups and scale-ups. In this personalized session, we help you quickly and easily work with the complex data specific to your business to help you make strategic business decisions on international expansion.

    Day 3 - Thursday 6th February

    • 08:30 am - 09:00 am: Welcome incl. breakfast
    • 09.00 am – 09.30 am: Growing Beyond Borders: Recap and trends from the sessions
    • 09:30 am - 10:15 am: Lessons learned from Cloudalize's internationalization strategy with offices in US, UK, ...
    • 10:15 am – 10:30 am: Break
    • 10:30 am – 11:30 am: Peer Learning Session – Present your Internationalization Business Case to the Board consisting of peers and EY experts
    • 11:30 am - 12:30 am: Testimonial of Vadim Popowsky, digital nomad and founder of Blogalyzer
    • 12:30 am - 14:00 pm: Lunch, Drinks and Networking

    See you there!

    PS: For more information feel free to contact the EYnovation team

    VLAIO (Vlaams Agentschap voor Innoveren en Ondernemen) attaches great importance to topics such as these. Therefore this workshop is part of our EYnovation program execution for VLAIO and is as such open to all Flanders-registered start-ups. In function of the audience, the workshop will be given in Dutch or English.

    Date And Time


    January 23, 2020 - 08:30


    February 6, 2020 - 15:00


    EY Wavespace

    Borsbeeksebrug 26, 2600 Antwerpen

    Antwerpen, Vlaanderen, BE, 2600

    Click to Register: