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EYnovation™ In The Spotlight | Expanding to South-east Asia

January 22, 2020

EYnovation™ In The Spotlight | Expanding to South-east Asia



EYnovation™ will host another interesting In The Spotlight session where several seasoned Belgian entrepreneurs will talk about their approach and experiences in setting up an office in (South)east Asia

Entering any of the markets in Asia for the first time is extraordinarily exciting for any business. Asia is a dynamic region, compromising over 60% of the world’s population across 49 countries. It is diverse, international, entrepreneurial and a principal driver of global economic and business growth.

Unlike Europe or the US, Asia does not have a federal governance implementing uniform rules and regulations. Furthermore, the diversity of culture, language and economic development in the continent, requires careful consideration in selecting the initial Asian footprint of your business. Therefore, both the upside and downside of doing business in this part of the world are extensive.

EYnovation™ invited three entrepreneurs who’ll testify on their experience in Southeast Asia and China.

The testimonials will cover questions, such as:

  • How did they determine which market to expand to?
  • Which factors (legal, tax, social, business) did they take into account?
  • What are pitfalls and things to avoid?
  • How did they deal with the different culture and consumer-mindset?
  • ...


  • 18h30 – 19h00: Welcome to the EY wavespace 
  • 19h00 – 19h25: Testimonial by Tony Van De Zegel - managing director iText Sofware
  • 19h25 – 19h50: Testimonial by Bart Horsten - China entrepreneur and consultant, managing director Horsten International
  • 19h50 – 20h15: Testimonial by Bart Geraerts - technical director and founding partner iPee
  • 20h15 - 21h30: Network with food & drinks

Happy to see you at our EY Wavespace in Berchem

PS: For more information feel free to contact Melanie Capocciuti

VLAIO (Vlaams Agentschap voor Innoveren en Ondernemen) attaches great importance to topics such as these. Therefore this workshop is part of our EYnovation program execution for VLAIO and is as such open to all Flanders-registered start-ups.

Date And Time

January 22, 2020, 18:30 - 21:30


EY wavespace

Borsbeeksebrug 26, 2600 Berchem

Berchem, Antwerp, BE, 2600

Click to Register: